Jacqueline Smit
sprekers sessies
Jacqueline Smit has worked for Microsoft since march 2006. As Country Manager for the Netherlands for over 2 years she was responsible for strategy and development of Online Services Group.
In July 2008 Jacqueline was appointed Chief Marketing Officer for Microsoft Consumer and Online in which she is responsible for driving consumer marketing strategy across Windows, Windows Mobile, Windows Live and MSN.
Prior to joining Microsoft Jacqueline was Managing Director for the Starcom Group in the Netherlands. Before that she was a member of the management team at Leo Burnett.
Journey Through Social Media: The Research, The Learnings And The Reason Why
Microsoft lanceerde vorig jaar de nieuwste versie van Windows: Windows 7. Bij deze introductie zette Microsoft Nederland primair social marketing in. Jacqueline Smit, Consumer & Online Marketing Officer geeft haar visie op Social Media Marketing aan de hand van deze case. Zij licht de keuze van Microsoft toe en deelt bovendien belangrijke insights, learnings en resultaten.
